Projects
Content Management eBook - 2022
Highspot
I collaborated with a subject-matter expert along with our talented in-house designers to write and develop this eBook. This particular eBook was one of our top-performing assets, with an open rate of over 15% from within sales emails.
Sales Enablement Infographic - 2022
Highspot
I worked with our in-house design team to develop this fun infographic our sales teams could include in their materials. This infographic helped to establish the importance of sales enablement to our customers (mostly sales executives). I sought to describe pain points and then prescribe fixes, including a crucial call to action at the end.
Camp Brochure - 2024
Open World by DigiPen
I designed this brochure using a Canva template I customized. I then had thousands of physical copies printed for distribution at events for families. This brochure provides all the essential information about the summer and after-school programs at Open World, along with contact information.
Executive Blog Post - 2021
Highspot
In collaboration with an outside executive partnering with Highspot, I drafted a blog post based on a webinar he had given previously. I finished the blog post by calling out this executive’s appearance on the Highspot thought leadership podcast, which was one of our best-performing episodes.
Health Video [1:23] - 2019
Limeade
I worked on a series of short videos about a number of health and well-being topics, such as the power of gratitude or the importance of drinking water. I wrote the scripts, selected photos and stock videos, animated the transitions, and then finished by adding music. These videos were packaged and sold to our customers as add-on content to the Limeade software and app.